If you have the bandwidth, there's a great little video available from Google - Seth Godin's speech at Google.
"All Marketers are Liars" - Seth Godin speaks at Google
This is the kind of stuff that actually makes me interested in marketing enough to want to sit down and spend some time looking over good books on/in the subject.
By the way, I think Godin's right - in my opinion, I want Google to make an interaction with me; I want to hear about what they're doing. That's why I signed up for Inside AdSense, that's why I setup my sites on Google Webmaster, ...
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